The essential designs for this project are currently private, but feel free to explore or check out my other projects!
Revolutionizing IBM’s Checkout experience for seamless transactions
The Goal
Enhance IBM’s online checkout process by identifying and addressing user pain points to create a more streamlined, intuitive, and efficient user experience. Implement design improvements that simplify the checkout process's navigation, communication, and transaction steps to reduce cart abandonment rates, increase conversion rates, and improve overall user satisfaction.
Responsibilities
User Experience & Visual Design, Requirements Gathering, Market Analysis
Role
UX/UI Designer
Project duration
5 Months